HAPPY BIRTHDAY TO US!
Fifteen years ago, almost to the day, I had the crazy notion of starting my own marketing agency.
Fifteen years later I'm still here and that in itself has proved a lot of doubters, cynics and anyone else who boarded the band wagon of negativity wrong.
Let me not kid anyone that it hasn't been a challenge, two recessions and the fickle attitude of some clients towards marketing suppliers saw to that. However, to use a totally inappropriate phrase, 'what doesn't kill you, makes you stronger.'
There are plenty of people who have contributed to the journey, not least those clients who backed me from the beginning and still use me today, suppliers who accepted work with little assurance of being paid and of course my loving family who took the brunt of my mood swings which matched the many ups and downs I've experienced.
But the biggest thanks go to all those people who didn't back me, those who promised meetings and didn't deliver, who promised to return phone calls and didn't and those that promised the big, life changing projects, that just didn't quite materialise. Through them came the drive and determination to succeed.
It's been emotional, but here's to the next 15 years....
IT'S A DOGS LIFE!
When a valued client asked if we could create a logo for his partner's new dog grooming business, Cute as a Button, we thought he was barking mad.
Of course we were happy to oblige - check out the finished result opposite.
Good luck with the new venture guys. Free haircuts for Billy Moss?
ADM IN NEW PARTNERSHIP
ADM has been appointed by PE Partner to spearhead its PR and marketing.
The Leeds based company supplies coaches to primary schools to help deliver the PE and sports curriculum. They have also recently developed SPIRALPE™, an online platform to help improve the delivery of sport in primary schools. This is being officially launched at The Education Show at the NEC on March 16-18.
Tony Moss of ADM says: 'We are delighted to have been appointed by PE Partner and look forward to contributing to the development of the business.'
ADM IS IN THE PREMIER LEAGUE
Premier Construction has appointed ADM Marketing to provide marketing support for a major residential development scheme in Wombwell.
The remit extends to branding, signage, print, pr and digital.
Tony Moss of ADM says: This is another exciting addition to our growing property and construction client portfolio. Premier Construction is an ambitious company and we look forward to being part of that journey.'
IT's OFFICIAL. ADM IS AMAZING!
Sometimes a few words say a lot about the level of service ADM provides.
To follow is the content of an email received from a client in response to a job we carried out....
' You are so amazing , thanks so much!'
DRAWING COMPETITION IS TREE-MENDOUS!
We had great fun meeting a whole load of talented school children who entered Manning Stainton's 'Draw your Dream Tree House' competition.
The county wide competition attracted over 500 entries and was won by Isabelle Whitaker who attends Yeadon Westfield Junior School. Isabelle received an iPad Air and the school received a cheque for £500 which is going towards the conversion of the former caretaker's cottage into an additional learning space.
Well done to everyone who took part.
NEW CLIENT WIN
ADM has landed a new piece of PR business after a chance meeting while working on another project.
Tony met Siobhain Goodall, Head of Business Development at outsourced customer contact specialist mplcontact, during a PR excerise for established client Manning Stainton and struck up an immediate rapport.
Tony says: 'Siobhain was impressed with our knowledge and experience of her sector as well as our writing and general PR skills. We are really looking forward to working with her and adding value to the business. They have a good story to tell and we look forward to telling it.'
Watch this space!
MORE DEVELOPERS CHOOSE ADM
It has been a hectic few months at ADM as more and more developers turn to ADM Marketing for support. Here are just a few highlights;
Bishop's Wood is a stunning development of just 3 bespoke detached houses in the Sandal area of Wakefield. The prominent entrance to the site required high impact signage which was designed and produced by ADM, much to the client's satisfaction!
New Street Mills in Pudsey is a converted mill which on completion will provide just 12, two bedroom apartments. The prominent road side position was perfect for signage, a task successfully completed by ADM.
Woodside Close in Earby, near Skipton, is a select develiopment of just 3 detached houses. ADM is finalising all external signage and a design led ibrochure in readiness for a full marketing push. ibrochures are becoming more and more popular as they can be produced at a fraction of the cost of traditional print brochures.
The Misty Meadows scheme in Morley required multi-layred marketing support. This included signage, estate agent point of sale materials, leaflets for targetted distribution and a successful PR campaign featuring the first buyers. High sales figures suggests the activity is certainly working!
ADM SHOWS ITS CHARITABLE SIDE
A number of clients do their bit for charity and now it's our turn.
In the last few weeks ADM has supported three great causes in our own little way.
Firstly we took an advert in the Annual Dinner Brochure of the Leeds Jewish Welfare Board, a cause very close to the heart of one of our long standing clients.
We also donated a gift voucher to a client to use as a raffle prize during a day of fund raising for MacMillan Cancer Support in Leeds city centre, which raised over £5,700!
Meanwhile The West Yorkshire Multiple Sclerosis Therapy Centre in Leeds was keen to promote the progress of its fund raising to visitors to the centre by way a giant thermometer - enter ADM. We designed the artwork and produced the free-standing device at no charge to the centre. To say they were grateful was an understatement!
And that's not all. We have also renewed our sponsorship at Pudsey St Lawrence Cricket Club for the 2016 season.
NEW WEB SITE FOR ADM
After months (well years actually) in the planning ADM is delighted to announce the launch of its brand new web site.
The site is designed to give a concise overview of all the service that are available, a breakdown of clients and some rather nice testimonials. It also has a section dedicated to the work the company does in the property sector - one of ADM's many areas of expertise.
Although far from perochial in either geographical reach or client base, ADM is fiercely proud of its Yorkshire roots and heritage which is reflected in the iconic images on the home page.
Head Honcho Tony Moss says: 'The need for a new site site is well over due, but I am delighted with the final result. It gives the perfect window into the world of ADM and clearly shows what we can do for our clients.'
ADM WALK THE WALK
ADM has completed a range of marketing materials to support the launch of a new apartment scheme in York.
The Walk on Holgate Road is a refurbishment of an existing office building into 50 apartments, with outside space incorporating an urban orchard.
A real feature of the site is its proximity to York railway station which is less than 2 minutes’ walk away.
Tony Moss of ADM says: ‘This is a high profile scheme close to the heart of the city which will be ideal for first time buyers, young professionals and investors.
We are delighted to have played our part in bringing it to market.